Is Video Calibration worth the time and money?

ADI has ISF certified technicians that can come to your home and calibrate your TV to industry standards. But is it worth the time and money? The answer may depend on what you are used to seeing. TV manufacturers have purposely miss adjusted their displays for years so that they are too bright and the colors too "hot". Of course this is to catch your eye when you go to your favorite store to buy a new TV. But if you are used to seeing TVs this way, and have for years, then is this the new "standard"? Video Calibration will absolutely make your TV look more natural and realistic. But does that make it right? The reason I bring this up is that a small percentage of our customers (less than 2%) actually liked the picture better before we did the calibration! In those cases we have gladly refunded their money and set it back to factory defaults. So my point is that some customers have become used to seeing TVs with incorrect settings and they like it that way! Comments?

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